top of page





Since 1979 Ausdal Financial Partners has been serving independent financial professionals and their clients throughout the Midwest and the nation. In Ausdal you will find a confluence of small town, Midwestern values, and industry leading financial products, services and technology.

AFP is a firm that values quality over quantity, relationships over revenue. It is a place where we still answer our own phones, know our representatives by name, and pride ourselves in straightforward, responsive service. We are accessible, accountable, and understand that we can succeed only when you do.

Yet, behind our small firm culture lies a breadth of capabilities that will satisfy even the most demanding financial professional. If you are an experienced financial professional who is looking for true independence and a flexible, supportive partner that shares your commitment to your client's best interest, give us a look.

Ausdal will be home.


Founded in 1979 in Davenport, IA by Robert B. Ausdal (Sr.)


AFP is Registered as a securities broker dealer and investment advisor in 50 States.


Our home office is in Davenport, Iowa. We also have offices in Suburban Chicagoland. AFP is registered in 50 states and our advisors can be found nationwide. 



AFP is owned by a number of individuals with no owner possessing more than 25% of the firms stock. This means that no individual can unilaterally determine the direction, control, or ownership of the organization. 

Ausdal clears our trades through Pershing LLC, an affiliate of the Bank of New York Mellon. However, our registered investment advisors are able to clear through their choice of Pershing, TD Ameritrade or Charles Schwab.


Ausdal is a Registered Investment Advisory firm. We offer an in-house registered investment advisory that supports fee planning, third party managers and rep driven models. We also welcome "hybrid" financial professionals with their own RIAs.



private investing

Ausdal is unique in that we don’t just allow private placements, we have a private equity team that actively identifies and develops private offerings. Ausdal is also able to act as a placement agent when the right opportunity presents itself.

AFP  supports all manner of fixed products and insurance with several strong general agency relationships and a cache of industry leading products. While many of our associates have found this quite valuable, we do not mandate that you use our partners exclusively.


Our payouts are as generous as any in the industry. Fees and expenses are kept to a minimum with an emphasis on only the necessities. Additional services are typically considered optional. We do require all advisors purchase errors and omissions insurance via AFP.

PAYOUTS & expenses


“To become the premier independent broker-dealer in the Midwest by offering experienced financial professionals a true partnership that recognizes their value, protects their independence and contributes to their success". 


To accomplish our mission, we intend to rely on a set of core principals and values:


  • The investor comes first, but the advisor is our customer.

  • Always be accessible, responsive and transparent. 

  • Foster a sense of community and shared objective.

  • All AFP advisors should know they have a voice. 

  • Attract quality people. Empower, nurture and support them.

  • Embrace growth and change. 



Ausdal Financial Partners principals share over 100 years of financial services experience. The complimentary skills of our management team provide a breadth of expertise ranging from securities and broker-dealer operations to money management, insurance and private investing. 

Jeff Simpson
Chief Executive Officer
Since 1991 with First Trust Portfolios, Robert B. Ausdal & Co.

Rob De Vita
EVP, Investment Advisory Services
Since 1989 with OLDE Financial &

David B. Roberts
EVP, Business Development
Since 1974 with Lincoln National, Equitable, LGTC/Waterstone.

Rick Orr
EVP, Business Development
Since 1988 with BCU Wealth Advisors,
AXA-Equitable & OLDE Financial.

John B. Hicks
Chief Marketing Officer
Since 1986 with AIG, Prudential, Manulife & LGTC/Waterstone.

Nathan Westcomb
Chief Compliance Officer
Since 2000 with NASD/FINRA & Calamos Investments.

Michelle Swinney
Director of Operations
Since 2003 with Robert B. Ausdal & Co.

bottom of page