In Ausdal Financial Partners, you will find a firm where midwestern values and work-ethic meet experience, acumen and innovation. We are passionate about service, and understand that we can succeed only when you do. Yet, behind our close culture lies a breadth of capabilities that will satisfy even the most demanding financial professional.
If you are looking for true independence and a flexible, supportive partner committed to helping you realize your goals, give us a look.
Ausdal will be home.
WHO DOES AFP USE FOR BROKERAGE CLEARING?AFP clears through Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Pershing is the market leader in clearing services for independent broker-dealers and offers some of the most advanced electronic brokerage platforms available today.
WHAT INVESTMENT ADVISORY SERVICES ARE AVAILABLE?Ausdal is an S.E.C. Registered Investment Advisory firm. We offer an in-house registered investment advisory that supports fee planning, third party managers and rep driven models. We also welcome "hybrid" financial professionals with their own RIAs.
WHO DOES AFP USE AS AN INVESTMENT ADVISORY CUSTODIAN?AFP offers a wide range of fee services, platforms, and managers. In advisor managed accounts, we accommodate multiple custodians including Pershing, AXOS and Charles Schwab, while providing billing services, client statements, trading tools and supervision.
HOW DO YOU HANDLE FIXED INSURANCE BUSINESS?AFP partners with MVP Financial as our primary insurance resource, and we recommend them highly. While we have a great deal of confidence in them, we do not mandate that advisors use MVP exclusively. Insurance is treated as an "outside business activity" and we allow you to work with the products and providers you prefer.
DO YOU OFFER PROPRIETARY PRODUCTS?Yes, we do offer some proprietary products, especially in the private investing arena where we are able to build and offer opportunities that are unique to AFP. However, we never mandate that our advisors offer proprietary products to their clients.
WHAT ARE YOUR ADVISOR PAYOUTS & EXPENSES?Our payouts are as generous as any in the industry, with top producing advisors earning in excess of 90%. Fees and expenses are kept to a minimum with an emphasis on only the necessities. Additional services are typically considered optional with advisors free to purchase only what they need. We do require all advisors purchase errors and omissions insurance via AFP.
WHAT ARE YOUR PRODUCTION REQUIREMENTS?Typically, AFP prefers that affiliated representatives produce at least $100,000 in Gross Dealer Concessions annually. However, we are flexible with the right partners and are not inclined to react to short-term fluctuations in production. Our relationships are worth more to us than what you produced last quarter.
WHO OWNS AFP?AFP advisors and employees own over 94% of the firm with no single shareholder owning more than a 23% interest in the firm. This means that no individual can unilaterally determine the direction, control, or ownership of the organization.
introduction to afp
WELCOME TO AFP TV
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With nearly all of AFP’s ownership consisting of advisors and employees, we all share the same background and experiences. We have walked in your shoes, understand how challenging it is, and appreciate your contributions.
Moreover, our objectives are closely aligned. We appreciate independence as much as you do, and intend to protect and preserve it. At AFP, you can expect a stable working environment focused on providing the tools and support to help you thrive; now and well into the future.
“To become the premier independent broker-dealer in the Midwest by offering experienced financial professionals a true partnership that recognizes their value, protects their independence and contributes to their success".
To accomplish our mission, we intend to rely on a set of core principles:
The investor comes first, but the advisor is our customer.
Always be accessible, responsive and transparent.
Be agile and pursue innovative solutions.
Attract quality people. Empower, nurture and support them.
Embrace growth and change.
meet the TEAM
The AFP principals share over 100 years of financial services experience. The complimentary skills of our management team provide a breadth of expertise ranging from securities and broker-dealer operations to money management, insurance and private investing.